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BSc Business and Tourism Management with Foundation Year

The BSc Business and Tourism Management with Foundation Year is designed to provide the students with all the forms of knowledge, skills, and experience that can prepare the student for preparing with the complex and changing world of the tourism business. The first of the four years offers a grounding for hospitality courses and provides an overview of business and academic skills as well as an initial introduction to the tourism industry. This year assists the students to prepare for higher level courses in business and tourism management in other subsequent years. Across the course, the various areas of critique covered include: Tourism marketing; sustainability in tourism; operational mechanisms; and macro business environment. As graduates they face great opportunities in the area of employment in the tourism sector with a broad background of business knowledge as well as adequate and specific knowledge in the management of the tourism sector.

  • Duration: 4 years inclusive of the Foundation Year
  • Study Mode: Full-time
  • Assessment: Writing assignments, simulations, laboratory experiments, quizzes, and orals
  • Placements/Practical Experience: Placements within the tourism related business houses and organisations and acquire practical experience of the field.

The first year content of the programme is primarily developed to familiarise the students with the core concepts of business and the tourism industry along with assessing their academic skills including research, critical thinking and presentation skills. Students then carry forward into more comprehensives sectors in tourism management, such as sustainable measures, market approaches, and business aspects in tourism.

  • Foundation Year: The first year orients students to the business realm, values of the tourism industry, and necessary academic skills for future academic pursuits.
  • Business Fundamentals: Students receive intensive knowledge about the basic business concepts and roles that are involved in the market such as; marketing, finance and management.
  • Tourism Management: The modalities of practicing tourism management through topics concerning the operations, marketing, and environment of the sector.
  • Sustainability in Tourism: The concerns about environment friendly practices and comprehending how the sectors participating in tourist trade can encourage environment friendly tourism.
  • Global Business Environment: Knowledge of the ways that tourism businesses are managed taking into account the tendencies and opportunities of the global economy.
  • Career-Focused Learning: The course provides opportunities for real life case study analysis, guest speakers and potential placement that allow the student direct entry into the world of tourism.

Foundation Year:

  • Introduction to Business and Tourism: Offers the basic business concepts and an insight into the tourism sector.
  • Academic and Research Skills: Reveals and refines study skills, logic, research approaches and presentation skills.
  • Global Business Environment: Gives an insight of the global business environment and the economic environment of tourism.

Year 1:

  • Principles of Business Management: Concentrates on the basic aspects of the management of enterprises, conceptualised in terms of structures and plans.
  • Tourism Industry Overview: In this paper conceptualises and analyses the characteristics and functions of the tourism economy.
  • Marketing Fundamentals: Overview of the fundamental concepts and ideas of marketing as well as the focus on the tourism sector marketing.

Year 2:

  • Sustainable Tourism: It provides information related to sustainable issues and measures in tourism management and eco-tourism and responsible traveling.
  • Business Operations in Tourism: Examines functional aspects of operating tourism related enterprises, including hotels, resorts, and travel agencies.
  • Consumer Behaviour: Analyses how consumers in the tourism industry engage in buying and using goods and services, what factors affect consumption.

Year 3:

  • Tourism Marketing Strategies: The course deals with how tourism products and services are marketed especially through the internet and social media.
  • Event and Destination Management: Concentration on the planning, promotion and management of events and tourist attractions.
  • Final Research Project: Tourism related research assignment for students which enables them to identify a problem and develop an action plan for solving it.

Career

Graduates of the BSc Business and Tourism Management programme have a wide range of career opportunities within the tourism sector, supported by a solid foundation in business principles: